“In order to be irreplaceable one must always be different.” – Coco Chanel Inspired by one of the assets described in the “Product Managers Survival Guide“, I put together a very basic Competitive Analysis Google Sheet. The sheet isn’t extremely detailed or in-depth. At this stage, we just want to get a feel for what is […]
Category: Case Study
Why Can’t We All Just Get Along?
It’s nice to have valid competition; It pushes you to do better. Gianni Versace On a scale of 1 – 10, how proud do you think Adam Smith would be of that statement? (Yeah… that Wealth of Nations guy…) How often do you find yourself thinking about your competition with such grace? Sometimes? Never? More […]
The Results Are In…
As I browsed through the responses from the Share My Spots survey, a few thoughts went through my head. Ohhhh danngggg it… I didn’t realize this particular group of people all were in the same age group! Need more dude data. Probably should seek some people outside these demographics to validate that people with high […]
Don’t Be A PEST(LE)
While we let our surveys marinate, I thought it might be nice to take a step back and see what kind of outside factors may give us issues should we choose to pursue Share My Spots. A PESTLE Analysis quantifies those factors from several angles and is a really great tool for brain-storming sessions. Quick […]
May I Take A Moment Of Your Time?
I believe users should be involved in the entirety of the product process – conception, hypotheses, flow, wire-framing, ui and implementation. I believe product management should talk directly to users. I believe the best way of talking to users is to have in-person one-on-one conversations. Unfortunately, this post is not about in-person interviews. via GIPHY […]
Who is this for anyway?
For this product to be viable, I will need to understand who this product is for. At this point, I have a few assumptions. Customer Segments Subject Matter Expert Planner Leslie is a 25 – 45 year old female with a successful career that offers her the flexibility to travel. When planning, she scours the […]
Share My Spots – Product Vision
Hi. My name is Nicole and I’m a type-A travel planner. Each trip makes me 1% better at planning weekend getaways, hiking treks and multi-city expeditions. While planning I would capture results from research and recommendations in notes, shared documents and saved lists in Google Maps. The documentation was helpful for a few reasons: via […]